ASAP Photo & Camera (252) 321-8888
We carry digital photgraphy equipment and accessories from Canon, Nikon, Pentax and Sony.
We offer comprehensive digital imaging services including photo finishing, photo restoration, poster prints,
photo-books, canvas prints and much more.
- White Balance: Definition, Tools and Techniques
- Last Chance to Register - Adobe Photoshop for Photographers - July 31 and August 7
- High Tech Meets High Fashion - Canon Powershot Digital Elph: 4 models on sale now
- Intermediate Digital SLR Photography Class Scheduled
White Balance: Definition, Tools and Techniques
Proper white balance is crucial to the digital image. No matter how sophisticated or expensive your
digital camera, custom white balance settings can drastically improve your images and save you time.
How do I set a custom white balance on my digital camera?View step-by-step instructions on how to set a custom white balance with the ExpoDisc and your Canon, Nikon, or Sony digital camera. |
Here's how it works: Your camera attempts to determine the color temperature of the scene by balancing the amount of red, green, and blue light detected in the scene.
Pre-set white balance settings allow for your input. In a room lit wholly by flourescent light, choose the flourescent white balance setting.
The problem is that every scene is different, and for indoor photography, more often than not, the lighting in the room is from a variety of sources, directions, and intensities. These mixed lighting situations are where custom white balance settings can save your images and save you hours of editing.
For many of us, Auto White Balance is the standby and works okay. With this technique, where you choose to print your images makes a big difference. ASAP Photo & Camera's custom printing (available online and in-store) helps in the fight for true whites and accurate colors. By adjusting the color balance of every image we print, we are able to compensate for the inaccuracy of your camera's white balance or the lighting in the scene and provide higher quality prints every time.
Many professional and andvanced amateurs alike take color correction into their own hands by using a software solution like Adobe Lightroom, Nikon Capture, or Canon Digital Photo Pro. There is yet a better way to get accurate color without post capture processing, and all of the digital SLR's on the market have this ability. It is called custom white balance.
To make custom white balance work all you need is a calibration device. These devices range from just over $5.00 to right around $150.00. No matter what device you choose, the critical element is a calibrated middle grey image. Our favorite device is the Expodisc ($69.99 - $149.99) from Expoimaging; because, it works in all lighting scenarios, no matter how many light sources, flashes, reflectors, etc. The most inexpensive option is the good old fashioned grey card, which also provides accurate exposure information, and is equally adept at determining white balance for ambient light (no flash).
On your next visit to ASAP Photo & Camera, ask a sales associate for a demonstration.
ASAP Photo & Camera Presents:
Chris Barnes: Photoshop for Photographers
Join us for this seminar in two parts. Learn to use Adobe Photoshop like a pro. Certified Adobe Instructor, Chris Barnes will be covering the topics essential to today's digital photographer. The seminar will run from 8:00AM until Noon, on Saturdays July 31st and August 7th, at the Pitt County Senior Center. We are accepting registrations now (via phone 252.321.8888 or a visit to ASAP Photo & Camera). The fee is $165 and attendees must pre-register (Registration Deadline: July 29). Program keypoints:
- File Management with Bridge or Lightroom
- RAW Essentials
- Retouching
- Color Correction
- B&W, HDR (High Dynamic Range) and Panoramas
- Common Digital Image Problems
- Down & Dirty Tricks
- Showing Your Work
All the power you need fits in the palm of your hand. The highly acclaimed Canon Powershot Digital ELPH offers 12.1 megapixel resolution, Smart Auto scene selection, and HD movies. Choose the model thats right for you and save $30, $50, even $60 with this ASAP Photo & Camera exclusive Instant Rebate. Mention this e-mail when you buy your digitial ELPH and we'll throw in a free 2GB SD card.
August 23, 30, and September 1
Take your photography to the next level. Dewane Frutiger shows you how to take control of the photographic environment and make stunning images. Learn how to:
- Light your subject with on and off camera flash
- Flatter your subject with corrective posing and lens selection
- Get closer with macro lenses and close-up accessories
- Capture the decisive moment
- Create dynamic sports and action photographs
- Create moving scenics and landscapes through composition
Pariticipants will need to pre-register by calling (252.321.8888) or visiting ASAP Photo & Camera. Registration for this three night course is $75.00. The class meets from 7-9PM on the dates indicated in the ASAP Photo & Camera classroom. When arriving, park in the rear of the building and enter through the Aperture Studio entrance.
New Photoshop Class!!
Photoshop for Photographers
Photoshop for Photographers
We are excited to announce the long awaited Photoshop for Photographers class! In order to offer the best instruction available we have brought in Adobe Certified Instructor Chris Barnes. Some of the information covered in this class includes: camera raw, workflow, auto settings, black & white in camera raw, color correction using curves, layers, automating your image processing, and much more. The dates for the class are July 31st & August 7th (two day course). To register call 252.321.8888 or stop by.
Aperture Studio would like to remind everyone that summer time is the perfect time to have your family portrait made! It is also time for upcoming high school seniors to schedule appointments for their senior pics. For more information give us a call at (252) 317-2004 or stop by the studio. Have a great summer!
